The Creation of FEM Power Protein Powder
As Division I field hockey players, my teammates and I were more than accustomed to hard workouts and soreness. What we couldn’t stomach, literally, were the protein powders that followed every workout. These products, with roots in the male body building industry, just weren’t designed for women. We felt bulky and nauseated, and we dreaded every sip. There HAD to be a better way to give our bodies the post-workout fuel we needed.
I decided to reach out to elite female athletes across the country to get their input on protein recovery. It became clear that these women shared my frustration at the lack of female-specific formulations. We saw a problem that needed fixing. With numerous hours of brainstorming, researching and customer discovery, we formulated a plant-based, simple superfood powder that we like to refer to as FEM Power Restore. We hope you love its taste and feel great drinking it after your workout. That’s what you deserve.